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We ever follow this our product development. We ask ourself, whether a new feature empowers or tendentially turns the product into an expert system, that may help an individual with specific professional knowledge, but no one else. Nobody should have studied or doctorated in order to use our products. Our products are simple and for everyone. Because they are for everyone, we can sell to many people. Because we can sell the many, we can offer them low-priced. And because we can offer them low-priced, many can afford our technologies. And this way, we’re earning the same amount of money as with an expert system, that is affordable for only a few.
Simple does not mean trivial, by the way. Simple is for us ”simply genius”. For this effect we undertake great efforts and overcome with joy not yet solved technical complexities in addition. When 10.000 lines of code reduce three clicks to two, then that’s serving the empowering. When 100 lines of code display a ”cool new feature”, but also require a manual, then it’s not. One can also substitute code lines with working hours. We take over all of the difficult work to make it easier for others. Many successful companies are likely doing the same thing and therefore PANDA is not special with the concept of developing empowering products. It is not of harm, tough, to keep this, our strength, in mind. That is why PANDAs motto is signal empowering technology. Empowering is the external motivated proficiency of an individual to do something, that is normally reserved for an exclusive group. This is an enabled by products, which are, though being quite complex on the outside and born of great expertise, easily handled. There are many examples. Let’s take making a fire now. One is searching for fire wood, another rubs specifically picked sticks against one another, the next one blows against them, one is drying and piling the wood, the next is working on a shelter, another is experimenting with flint stones. At the end of it all, someone is waiting in order to start cooking the food. The actual process of building a fire is very networked and hasn’t had a self purpose before. Today lighters are easily available, so every one can make fire by the touch of a button. What he or she is planning to do with this fire, is absolutely irrelevant for the moment. It is entirely decoupled of preparing the food.
There are products for all elementary things, like e.g. fresh water, for which one only has to handle a valve resp. Pull a lever or turn a knob. The same applies to washing machines etc. If one wants clean clothing, one simply uses the machine. It is seen as being entirely normal. that for the most needs there are products, which either spare the user of tiresome handiwork or even enable them to do things they normally couldn’t, at least not on their own and especially not without initial training, apprenticeship or years of studying. Our whole modern world is empowered by industrially manufactured products. Empowering is therefore nothing special at all. It is only then notable, when it is handling problems and needs, that are not empowered yet. Often, the solution for this is precisely not the 1:1 mechanical translation of handiwork. There are no sticks being rubbed together inside a lighter. The matchstick, tough, is working on a similar basis and yet entirely different. Creating an empowerment product is therefore often anything but trivial and requires enormous ingenuity.
Central to the concept of empowerment is, that it is specific to the individual. We, at PANDA, empower individual people with our products. We don’t help companies, though we are partially creating b2b products. No, we directly help the individuals, which may indeed work for the companies and enhance their processes and solve difficult and costly problems due to our products. But in general, we really help the individuals to understand and optimize this processes. This is primarily not about reducing costs. Those are instead a permanent side effect, when things are optimized and costly problems averted.
This technical understanding of complex processes with all its dependencies and impacts is a real problem resp. a great challenge in most companies with industrial and automatical production. Our products resp. the concept of empowering is help for self-help. Our products do not automatically enhance those processes. The people using our products improve them. We achieve this by delivering the proper tools. And that’s how it should be. Our customers’ employees do know a lot about their processes. We help to validate or falsify this knowledge. To make decisions based on numbers, data – we call these signals, because they usually emerge from sensors – and facts, and therefore preserve the people from speculations of noise, that is what we want to achieve.
Short, we produce signal empowering products.
Incidentally, the opposite of empowering products are expert systems or methods. Both are not made at PANDA. This is not PANDAs way. We build products, which help at selfhelp.
We ever follow this our product development. We ask ourself, whether a new feature empowers or tendentially turns the product into an expert system, that may help an individual with specific professional knowledge, but no one else. Nobody should have studied or doctorated in order to use our products. Our products are simple and for everyone. Because they are for everyone, we can sell to many people. Because we can sell the many, we can offer them low-priced. And because we can offer them low-priced, many can afford our technologies. And this way, we’re earning the same amount of money as with an expert system, that is affordable for only a few.
Simple does not mean trivial, by the way. Simple is for us ”simply genius”. For this effect we undertake great efforts and overcome with joy not yet solved technical complexities in addition. When 10.000 lines of code reduce three clicks to two, then that’s serving the empowering. When 100 lines of code display a ”cool new feature”, but also require a manual, then it’s not. One can also substitute code lines with working hours. We take over all of the difficult work to make it easier for others. Many successful companies are likely doing the same thing and therefore PANDA is not special with the concept of developing empowering products. It is not of harm, tough, to keep this, our strength, in mind. That is why PANDAs motto is signal empowering technology.
